Fredun Shapur is a graphic designer who mainly created his work as a contribution to children. From the 1960's through to the 1980's he had designed toys for Neaf, Galt, and Creative Playthings where he created an iconic logo. He exhibits his work through book illustrations, record covers, packaging and toys. “Shapur produced toys that highlighted and challenged the child’s agency while appealing to the parents’ tastes.” [1] In 1959 Shapur worked on logo, packaging and posters in his own office and was inspired by his children to create toys. Animal Puzzle was designed in 1963 where children could make their own creatures from a block of interlocking squares, the images where silkscreened onto the blocks. His toys were firstly handmade by himself and his wife but then he hired artisans to increase the production of hi products.
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