Monday, 3 March 2014

Visual Culture- 1930

1930


Art Deco

Art Deco was an art style which was popular in the 1920's and 1930's, originating in France at the end of the First World War. 
          'The style, which was introduced in 1925 at the Paris Exposition des Arts Decoratifs &
           Industriels Moderned, was referred to as ''art moderne''(only decades later it was
           called Art Deco)'[1]

The style of Art Deco mostly consisted of geometric patterns and shapes which were rendered with bright colours and a range of texture and usual appeared on household objects. Art Deco was an influence many areas of the art industry, including fashion, graphic design and film.           
           'For the most part, the style relied on patterns made up of reductive ornamentation.
           The airbrush was the defining tool - although other drawing and painting media were
           commonly used - because it enables artists to create textures made from line, mass,
           and shadow.' [2]



[3]

[4]



















[5]

[6]






















[1] Steven Heller. Illustration: A Visual History. p.53
[2] Steven Heller. Illustration: A Visual History. p.53-55
[3] Fortunato Depero. Cover Illustration. Vanity Fair, July 1930
[4] Jean Carlu. Cover Illustration. Vanity Fair, July 1931
[5] L.A. Mauzen. Advertisement for Sensacional Liquidacion, c.1930
[6] Marcelo Dudovich. Detail from an advertisement for Borsalino, c, 1930

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